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		Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina. by Martí, José [autor.] \| Medina Fernández, Agustín [prólogo] \| Muänoz, Pablo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ... Place hold Request article Add to cart (remove)
		Evolución y revolución del marketing / Antonio Pulido San Román. by Pulido San Román, Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Asociación para el Progreso de la Dirección, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P981e. Place hold Request article Add to cart (remove)
		Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia. by Garrido I Pavia, Jordi [autor.]. Series: Empresa y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g. Place hold Request article Add to cart (remove)
		Marketing para seres humanos : una esperanza ética / Mariá Moreno, Mauricio Oppenheimer. by Moreno, Mariá [autor.] \| Oppenheimer, Mauricio. Edition: 2da edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Díaz de Santos, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.804 / M843m. Place hold Request article Add to cart (remove)
		Diccionario de Marketing / Academia de Ciencias Comerciales, Consejo Internacional de la Lengua Francesa. by Academia de Ciencias Comerciales. Consejo Internacional de la Lengua Francesa [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Asociación para el Progreso de la Dirección, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / A168d. Place hold Request article Add to cart (remove)
		De 0 a 100.000 : social media para profesionales y pequeñas empresas / Sarah\Jayne Gratton, Dean Anthony Gratton ; traductor Sergio Luis González Cruz. by Gratton, Sarah-Jayne [autor.] \| González Cruz, Sergio Luis [traductor] \| Gratton, Dean Anthony. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Anaya Multimedia, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G773d. Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos bancarios : guía para directivos / R. Eric Reidenbach, M. Ray Grubbs ; traducción: Diorki. by Reidenbach, R. Eric [autor.] \| Grubbs, M. Ray. Series: liderazgo en bancaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / R353d. Place hold Request article Add to cart (remove)
		Marketing de servicios financieros : una visión estratégica / James H. Donnelly ; Leonard L. Berry ; Thomas W. Thompson. by Donnelly, James H [autor.] \| Berry, Leonard L \| Thompson, Thomas W. Series: Serie liderazgo en bancaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / D685m. Place hold Request article Add to cart (remove)
		Product placement (emplazamiento de producto) : la publicidad eficaz / Camille Coralie Bouton, Yolanda Yustas. by Coralie Bouton, Camille [autor.] \| Yustas, Yolanda. Series: Empresas y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Pirámide, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C810p. Place hold Request article Add to cart (remove)
		Servuccion : el marketing de servicios / Pierre Eiglier ; translator Alejandro Molla Descals. by Eiglier, Pierre [autor.] \| Langeard, Eric. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.82 / E34s, ... Place hold Request article Add to cart (remove)
		La Calidad del servicio : a la conquista del cliente / Jacques Horovitz ; prólogo de Gilbert Trigano ; revisor técnico José Santos Arrebola. by Horovitz, Jacques, 1947- [autor.] \| Santos Arrebola, José L \| Trigano, Gilbert. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292c. Place hold Request article Add to cart (remove)
		Promoción al consumidor en el marketing de servicios : estudio detallado de las aplicaciones en el sector servicios de esta poderosa arma para acelerar las ventas / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297p. Place hold Request article Add to cart (remove)
		El servicio centrado en el cliente : Cómo lograr que regresen y sigan utilizando sus servicios / David W. Cottle. by Cottle, David W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Diaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C849s. Place hold Request article Add to cart (remove)
		Marketing competitivo : un enfoque estrategico / Claudio L. Soriano Soriano. by O'shaughnessy, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Diaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / O81m. Place hold Request article Add to cart (remove)
		El marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake. by Alfaro Drake, Tomás, 1951- [autor.]. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385m, ... Place hold Request article Add to cart (remove)
		Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban. by Grande Esteban, Ildefonso [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G751d. Place hold Request article Add to cart (remove)
		Política de precios para hacer rentables las decisiones / Kent B. Monroe ; traducción Carmen Berne, Enrique Giner ; revisión técnica Manuel Espitia. by Monroe, Kent B [autor.] \| Berne, Carmen [traductor] \| Espitia, Manuel [revisión] \| Giner, Enrique [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / M753p. Place hold Request article Add to cart (remove)
		Logística empresarial : control y planificación / Ronald H. Ballou. by Ballou, Ronald H [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Diaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.78 / B193l, ... Place hold Request article Add to cart (remove)
		Marketing mix : conceptos, estrategias y aplicaciones / dir. Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [director]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, S.A., 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m. Place hold Request article Add to cart (remove)

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