Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
Material type:
TextLanguage: English Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesPublisher: Oxford (England) : Butterworth\Heinemann, 1999Edition: Fourth editionDescription: xviii, 578 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0750641169Subject(s): Comunicación en mercadeo | Mercadeo -- Administración | Mercadeo -- Management | Planeación de mercadeo | Planificación del mercadeo | Mercadeo -- PlanningDDC classification: 658.802
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico
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Biblioteca CESA
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Recursos de información electrónicos y digitales | 658.802 M459m (Browse shelf(Opens below)) | Ej. 1 | Ej. 1 | Available | Disponible Kindle No 003, 0048, 166, 167, 171, 172 | 0438 |
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Includes index.
Published in association with the Chartered Institute of Marketing.
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