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Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald.

by Christopher, Martín [autor.] | Majaro, Simón | McDonald, Malcolm.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s.

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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald.

by Chernatony, Leslie - Mcdonald, Malcolm [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / CH521c.

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by Mcdonald, Malcolm [autor.] | Institute Of Marketing.

Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 M459m.

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