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		Cómo brindar un servicio integral al cliente : lo mejor de las estrategias Kaizen : creación de un poderoso y funcional programa de servicio al cliente / Patricia Wellington ; edition Lily Solano Arévalo ; translator Angela García Rocha ; revised téc. Roberto Hinestroza. by Wellington, Patricia [autor.] \| García Rocha, Angela [traductor] \| Hinestroza, Roberto \| Solano Arévalo, Lily [editor]. Series: Lo mejor de las estrategias KaizenMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGRAW\HILL, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W452c. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; translator Alfredo Anton Moreno. by Stanton William J [autor.] \| Anton Moreno, Alfredo [traductor] \| Buskirk, Richard H \| Spiro, Rosann L. Edition: 9a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill Interamericana, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / S792v 1995, ... Place hold Request article Add to cart (remove)
		Estadística para los negocios y la economía / Paul Newbold ; traducción Macarena Estevez Muñoz ... [y otros] ; revisión técnica Alberto Maydeu Olivares. by Newbold, Paul, 1945-2016 [autor.] \| Estevez Muñoz, Macarena [traductor] \| Maydeu Olivares, Alberto. Edition: 4a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 519.5 / N533e. Place hold Request article Add to cart (remove)
		Distribución comercial / coordinador Enrique Carlos Díez de Castro. by Díez de Castro, Enrique Carlos [autor.]. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D568d. Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; Traducción de Gloria E. Rosas Lopetegui. by Kinnear, Thomas C [autor.] \| Rosas Lopetegui, Gloria E [traductor] \| Taylor, James R [coautor]. Edition: 5 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / K51i, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Administración del marketing : conocimiento y habilidades, texto, análisis, planes / J. Paul Peter, James A. Donnelly ; traducción Andrés E. Chechade Durán ; revisión técnica Edgar Sánchez López. by Peter, J Paul [autor.] \| Chechade Durán, Andrés E [traductor] \| Donnelly, James A \| Sánchez López, Edgar [revisión]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : Irwin, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P478a. Place hold Request article Add to cart (remove)
		Marketing : conceptos y estrategias / William M. Pride. O. C. Ferrel ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolas Jany Castro. by Pride, William M [autor.] \| Ferrell, O.C \| Jany Castro, José Nicolás, Revisor \| Rosas Lopetegui, Gloria Elizabeth [traductor]. Edition: 9a. edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, c1997, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		La excelencia en el servicio / Karl Albrecht, Lawrence J. Bradford ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Albrecht, Karl [autor.] \| Bradford, Lawrence J \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Series: Temas gerencialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : 3R Editores, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341e. Place hold Request article Add to cart (remove)
		La revolución del servicio : lo único que cuenta es un cliente satisfecho / Karl Albrecht ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Albrecht, Karl [autor.] \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : 3R Editores, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341r. Place hold Request article Add to cart (remove)
		Telecomunicaciones en Colombia : estudio de factibilidad para un operador PCS móvil / Juan Antonio Pungiluppi. by Pungiluppi, Juan Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : CESA, 1998Dissertation note: Anexo de la tesis para optar el título de administrador de empresas del mismo nombre. Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P984t, ... Place hold Request article Add to cart (remove)
		Memorias de seminarios 1996\1997 / Superintendencia de Valores ; recopilación Constanza Blanco Barón. by Superintendencia de Valores (Colombia) [autor.] \| Blanco Barón, Constanza [compilador]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Superintendencia de Valores, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 332.678 / C718m, ... Place hold Request article Add to cart (remove)
		Developing new products with TQM / Charles D Gevirtz. by Gevirtz, Charles D [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York ; Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.562 / G396d. Place hold Request article Add to cart (remove)
		Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes. by Guiltinan, Joseph P [autor.] \| Ávila de Barón, Cecilia [traductor] \| Madden, Thomas J \| Paul, Gordon W \| Pérez Cifuentes, Gabriel [revisión]. Edition: 6a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953g, ... Place hold Request article Add to cart (remove)
		Marketing financiero / Pedro Embid Herranz, Miguel Martín Dávila, Víctor Zorrilla Fernández. by Embid Herranz, Pedro [autor.] \| Martín Dávila, Miguel \| Peralta, Ruiz, María Victoria [editor] \| Zorrilla Fernández, Víctor. Series: Serie McGraw\Hill de managementEdition: Editora, Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / E532m. Place hold Request article Add to cart (remove)
		Las mejores prácticas : Arthur Andersen identifica soluciones enfocadas en el cliente para disparar los resultados de la empresa / Robert Hiebeler, Thomas B. Kelly y Charles Ketteman ; traducción Adriana de Hassan. by Hiebeler, Robert [autor.] \| Andersen, Arthur \| Hassan, Adriana de [traductor] \| Kelly, Thomas B \| Ketteman, Charles. Series: Interes generalEdition: Edición María Lucrecia Monares.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Bogotá : Grupo Editorial Norma, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / H633m. Place hold Request article Add to cart (remove)
		Prevención de actividades delictivas a través del mercado de valores / Superintendencia de Valores. by Superintendencia de Valores (Colombia). Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Superintendencia de Valores, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / C718p. Place hold Request article Add to cart (remove)

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