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		Cómo crear un plan de marketing / John Westwood. by Westwood, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Nuevos emprendedores, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W538c. Place hold Request article Add to cart (remove)
		Manual del consultor de marketing : la asesoría de marketing en la práctica / Lorenzo Iniesta. by Iniesta, Lorenzo [autor.]. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / I56m. Place hold Request article Add to cart (remove)
		El plan de marketing estratégico / Cesáreo Hernández, Ricardo del Olmo y Jesús García. by Hernández Iglesias, Cesáreo [autor.] \| García, Jesús \| Olmo, Ricardo Del. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestion 2000, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H557p. Place hold Request article Add to cart (remove)
		101 estrategias de negocios y de marketing : las mejores estrategias para alcanzar el éxito empresarial en épocas turbulentas y competitivas / José Maria Ferre Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2002Publisher: [s.l.] : [s.e.], 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / F368e, ... Place hold Request article Add to cart (remove)
		CRM a través de internet : cómo identificar, atraer, atender y retener a los clientes con ayuda de internet / Kathlen Sindell ; traductor Juan Castilla Plaza. by Sindell, Kathlen [autor.] \| Castilla Plaza, Juan [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S616c. Place hold Request article Add to cart (remove)
		El final del marketing que conocemos / Sergio Zyman ; traducción Isabel Ferrer. Series: Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Buenos Aires : Ediciones Granica, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Z99F. Place hold Request article Add to cart (remove)
		La prepararación del plan de marketing / David Parmerlee; translator Isabel Murillo. by Parmerlee, David [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P254p. Place hold Request article Add to cart (remove)
		Checklists claves para marketing directo : 99 checklists probadas para ahorrar tiempo, recortar gastos e incentivar la respuesta diercta / John Stockwell, Henry Shaw ; traducción de Isabel Murillo. by Stockwell, John - Shaw, Henry - Murillo, Isabel [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S866c. Place hold Request article Add to cart (remove)
		Problemas de marketing : análisis de casos prácticos / Milton P. Brown, [y otros]. by Brown, Milton P [autor.] \| Cardozo, Richard N [coautor] \| Cunningham, Scott M [coautor] \| Salmon, Walter J [coautor] \| Sultan, Ralph G. M [coautor]. Series: ESADE ; tomo I ;Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1977Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / B877p 1977, ... Place hold Request article Add to cart (remove)
		Investigación de mercados / Gerald Zaltman, Philip C. Burger ; traducido por Conrad Niell. by Zaltman, Gerald [autor.] \| Burger, Philip [coautor]. Series: Tecnicas de marketing ; 5Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Z22i, ... Place hold Request article Add to cart (remove)
		Curso de dirección comercial y marketing / Director Juan MAnuel Prado. by Prado, Juan Manuel [director] \| Plaza & Janes Editores. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Plaza & Janes, 1990Availability: Items available for loan: Biblioteca CESA (3)Call number: R658.8 / P896c, ... Place hold Request article Add to cart (remove)
		La esencia del marketing / selección de Robert J. Dolan ; traducción Adriana de Hassan. by Bernal, Armando [editor] \| Dolan, Robert J [compilador] \| Hassan, Adriana de [traductor] \| Monárez, Lucrecia [editor]. Edition: Edición Armando Bernal, Lucrecia Monárez.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / D659e, ... Place hold Request article Add to cart (remove)
		ISO 9000 : 2000 : calidad en los servicios / Andrés Senlle, Eduardo Martínez, Nicolás Martínez. by Senlle, Andrés [autor.] \| Martínez, Eduardo \| Martínez, Nicolás. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / S474c. Place hold Request article Add to cart (remove)
		Construir marcas poderosas / David A. Aaker. by Aaker, David A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ... Place hold Request article Add to cart (remove)
		Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán. by Kotler, Philip [autor.] \| García Bertrán, Ana [traductor]. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d. Place hold Request article Add to cart (remove)
		Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco. by Aaker, David A [autor.] \| Alvarez Del Blanco, Roberto M [traductor] \| Joachimsthaler, Erich [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l. Place hold Request article Add to cart (remove)
		Estrategia corporativa / C. K. Prahalad ... [y otros] ; traducción de Germán Orbegozo, Idoia Bengoechea, José Borja. by Prahalad, Ck [autor.] \| Bengoechea Aira, Idoia [traductor] \| Orbegozo, Germán [traductor]. Series: Líderes del management. DirecciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / P898e, ... Place hold Request article Add to cart (remove)
		Merchandising teoría, práctica y estrategia / Ricardo Palomares Borja. by Palomares Borja, Ricardo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181m. Place hold Request article Add to cart (remove)

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