Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald.
Material type:
TextLanguage: English Publisher: [London] : MacMillan Press, 1994Description: 370 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0333613503Subject(s): Estrategia de mercadeo | Planeación de mercadeo | Mercadeo | Administración de mercadeoDDC classification: 658.8
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