Marketing : theory and practice / Michael J. Baker.

By: Baker, Michael J [autor.]Material type: TextTextLanguage: English Publisher: [London] : MacMillan, 1995Edition: 3 editionDescription: 442 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 033364182Subject(s): Consumidores | Estrategias de mercadeo | Mercadeo | Administración de mercadeoDDC classification: 658.8
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