Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.
Material type:
TextLanguage: English Publisher: Lanham, MD : Rowman & Littlefield, 2015Edition: Second EditionDescription: xii, 323 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781442221215; 9781442221222; 9781442221239Subject(s): Comunicación en mercadeo | Promoción de ventas | Área Del PacíficoDDC classification: 658.827 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / B583i 2015 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101021522 |
Incluye referencias bibliográficas e índice.
Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.
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