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		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor.] \| Armstrong, Gary M, 960-. Edition: Fifteenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 K874p 2014. Place hold Request article Add to cart (remove)
		Marketing research / Alvin C. Burns, Ronald F Bush. by Burns, Alvin C [autor.] \| Bush, Ronald F. Edition: Seventh Edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Pearson, 2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / B967m2 2014, ... Place hold Request article Add to cart (remove)
		MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano. by Lamb, Charles W, 1944- [autor] \| Hair, Joseph F [autor] \| Mascaró Sacristán, Pilar \| Mcdaniel, Carl, Jr, 1941- [autor] \| Ramos Solano, María de lol Ángeles [revisión] \| Suárez Moreno, Mara Paulina. Edition: Septima edición. Edición del estudiante.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ... Place hold Request article Add to cart (remove)
		Historia de la investigación de mercados en Colombia : trayectoria empresarial de Napoleón Franco / José Miguel Ospina Silva, Luis Fernando Molina Londoño, Gabriel Pérez Cifuentes, Carlos Dávila L. de Guevara. by Dávila Ladrón de Guevara, Carlos, 943- [autor.] \| Molina Londoño, Luis Fernando, 960- \| Ospina Silva, José Miguel \| Pérez Cifuentes, Gabriel. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad de los Andes, Facultad de Administración : Ediciones Uniandes, 2014Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / H629h 2014, ... Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción de María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. by Kerin, Roger A, 1947- [autor] \| Cevallos Almada, María Guadalupe \| Hartley, Steven W [autor] \| Herrero Díaz, María Jesús \| Martínez Suárez, Nora Natalia \| Rudelius, William [autor]. Edition: Undécima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Education, 2014Publisher: [México] : [s.e.], 2014Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K374m1 2014. Place hold Request article Add to cart (remove)
		Casos exitosos de empresas latinoamericanas en Asia / Oswaldo Morales Tristán, Adriana Roldán Pérez, Julie Kim. by Kim, Julie [autor.] \| Roldán Pérez, Adriana. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Cengage Learning, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C176c 2014. Place hold Request article Add to cart (remove)
		Marketing interno para innovar en servicios / Ma. Isabel Sánchez Hernández. by Hernández Sánchez, María Isabel [autor.] \| García Tomé, Fernando M \| Marín, Rafael [traductor]. Series: Business & Economics ResearchsEdition: Editor Fernando M. García Tomé.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : DistriBooks Editores, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / S194m 2014. Place hold Request article Add to cart (remove)
		Posicionamiento significativo : incluye la problemática del posicionamiento clásico y su reformulación desde la teoría de los significados / José Antonio París. by París, José Antonio [autor.]. Series: Ciencias económicasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires Líbryco 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P232p 2014. Place hold Request article Add to cart (remove)
		Marketing research / Alvin C. Burns, Ronald F. Bush. by Burns, Alvin C [autor.] \| Bush, Ronald F. Edition: Seventh. Edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : Pearson, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.83 / B967m1 2014. Place hold Request article Add to cart (remove)

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