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Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

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Tips efectivos en mercadotecnia / Richard Hall; José Carmen Pecina Hernández, traductor.

by Hall, Richard [autor.] | Pecina Hernández, José Carmen.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H174t 2013.

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