Consumer behaviour : applications in marketing / Robert East; Marc Vanhuele and Malcolm Wright.
Material type:
TextLanguage: English Publisher: London : SAGE, 2013Edition: Second / EditionDescription: 353 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9781446211236; 9781446211229Subject(s): Mercadeo | Comportamiento del consumidor -- Aspectos sociales | Comportamiento del consumidor -- Aspectos psicológicos | Comportamiento del consumidorDDC classification: 658.834 Abstract: Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Recurso electrónico
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Recursos de información electrónicos y digitales | EBR658.834 / E177c 2013 (Browse shelf(Opens below)) | Ej. 1 | Available | Disponible Kindle No 0048, 166, 167, 171, 172 | LE00098 |
Disponible Kindle.
Incluye bibliografía e índice.
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.
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