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		La siguiente evolución del marketing : conéctese con sus clientes mediante el marketing con significado / Bob Gilbreath ; traducción de María del Carmen Chávez García. by Gilbreath, Bob [autor] \| Chávez García, María Del Carmen. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G466s, ... Place hold Request article Add to cart (remove)
		The marketing plan : how to prepare and implement it / William M Luther. by Luther, William M [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m. Place hold Request article Add to cart (remove)
		Financial management : principles and applications / Sheridan Titman, Arthur J . Keown, John D Martin. by Titman, Sheridan [autor.] \| Keown, Arthur J \| Martin, John D, 1945-. Edition: Undécima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.15 / T535f, ... Place hold Request article Add to cart (remove)
		Marcas de distribuidor : concepto, evolución, protagonistas y adaptación a los ciclos económicos / coordinadores, José Antonio Puelles Pérez, Mónica Gómez Suarez, María Puelles Gallo. Series: Coleccion Empresa y gestionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / M313m 2011, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		Administracion de servicios : estrategias para la creacion de valor en el nuevo paradigma de los negocios / Christopher Loverlock, [y otros cuatro] ; traduccion Miguel Angel Sanchez Carrion, Pilar Mascaro Sacristan, Jaime Gomez Mont Araiza ; colaboracion tecnica Karla Veronica Cabrera Martinez. by Lovelock, Christopher H [autor] \| Cabrera Martinez, Karla Veronica [colaborador] \| Gómez Mont Araiza, Jaime [traductor] \| Mascaró Sacristán, Pilar [traductor] \| Sánchez Carrión, Miguel Angel [traductor]. Series: Area: AdministracionEdition: Segunda edicion.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Naucalpan de Juarez, Estado de Mexico : Pearson Educacion de Mexico : Prentice Hall, 2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A238a. Place hold Request article Add to cart (remove)
		Social media metrics secrets : do what you never thought possible with social media metrics / John Lovett. by Lovett, John [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley Publishing, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L911so. Place hold Request article Add to cart (remove)
		Fusión perfecta : neuromarketing : seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Álvarez del Blanco ; prólogo Russell Winer. by Álvarez Del Blanco, Roberto Marcos [autor.] \| Winer, Russell S, 1951- [prólogo]. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80019 / A473n, ... Place hold Request article Add to cart (remove)
		Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. by Mooradian, Todd A [autor.] \| Matzler, Kurt [coautor] \| Ring, Lawrence J. Ring [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M819s. Place hold Request article Add to cart (remove)
		Nueva gramática de la lengua española : fonética y fonología / Real Academia Española, Asociación de Academias de la Lengua Española. by Real Academia Española (Madrid) [autor.] \| Asociación de Academias de la Lengua Española. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Espasa Libros, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 465 / R288n. Place hold Request article Add to cart (remove)
		Así se manipula al consumidor : cómo las empresas consiguen lavarnos el cerebro y que compremos sus marcas / Martin Lindstrom. by Lindström, Martin, 1970- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / L753a. Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Usted S.A. : marketing personal / Inés Temple. by Temple, Inés [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Grupo Editorial Norma, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.804 / T284u. Place hold Request article Add to cart (remove)
		Fundamentos y técnicas de investigación comercial / Ildefonso Grande Esteban y Elena Abascal Fernández. by Grande Esteban, Ildefonso [autor.] \| Abascal Fernández, Elena. Series: Libros profesionales de empresaEdition: 11a. edición / revisada y ampliada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Esic, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / G751f, ... Place hold Request article Add to cart (remove)
		Marketing político 2.0 : lo que todo candidato necesita saber para ganar las elecciones / Manuel A. Alonso, Ángel Adell ; prólogo Julio Gómez\ Pomar ; epílogo de Pedro Núñez Morgades. by Alonso, Manuel A, 1822-1889 [autor.] \| Adell, Ángel \| Gómez-Jara Díez, Carlos [prólogo] \| Núñez Morgades, Pedro. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A454m. Place hold Request article Add to cart (remove)
		Una síntesis de política de producto / Alfredo Luengo Mesa. by Luengo Mesa, Alfredo [autor.]. Series: Cuadernos de documentaciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L948u, ... Place hold Request article Add to cart (remove)
		Marketing contemporáneo / David L. Kurtz; Guadalupe Meza Staines, traductora. by Kurtz, David L [autor.] \| Meza Staines, Guadalupe. Edition: 15ta edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K969m, ... Place hold Request article Add to cart (remove)
		El plan de marketing digital : blended marketing como integración de acciones on y offline / Manuel Alonso Coto. by Alonso Coto, Manuel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Pretince Hall, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A454p 2011. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson. by McDonald, Malcolm [autor.]. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459m, ... Place hold Request article Add to cart (remove)
		Mercadeo con base en las ciencias de la complejidad y la lógica difusa : un estudio de caso a partir de una empresa del sector hotelero / Eduardo Julio Rosker, Carlos Eduardo Maldonado. by Rosker, Eduardo Julio [autor.] \| Maldonado, Carlos Eduardo. Series: Documentos de investigación ; Facultad de Administración ;Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Universidad del Rosario - Facultad de Administración, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R821m. Place hold Request article Add to cart (remove)

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