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Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia.

by Garrido I Pavia, Jordi [autor.].

Series: Empresa y gestiónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g.

Branding emocional : el nuevo paradigma para conectar las marcas emocionalmente con las personas / por Marc Gobe ; prefacio de Sergio Zyman ex director de Marketing de Coca Cola.

by Gobe, Marc [autor] | Zyman, Sergio.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Divine EGG, Centro de Estudios en Ciencias de la Comunicación, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / G574b, ...

Consumer behavior : buying, having and being / Michael R Solomon.

by Solomon, Michael R [autor.].

Edition: Eighth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [autor.] | Keller, Kevin Lane, 1956-.

Edition: Thirteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Not available: Biblioteca CESA: Damaged (2).

Investigacion integral de mercados : avances para el nuevo milenio / Jose Nicolas Jany Castro ; editora Lily Solano Arevalo.

by Jany Castro, José Nicolás [autor.] | Solano Arévalo, Lily [editor].

Edition: Cuarta edicion.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.83 / J354i, ...

How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto.

by Moilanen, Teemu [autor.] | Rainisto, Seppo K.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M712h.

La nueva era del marketing : publicidad marketing y medios bajo el control del consumidor / Christopher Vollmer ; traducción Yolanda Espinosa Cervantes.

by Vollmer, Christopher [autor.] | Espinosa Cervantes, Yolanda [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V924n.

Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm.

by Lindström, Martin, 1970- [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ...

Dirección de marketing : fundamentos y aplicaciones / Jaime Rivera Camino.

by Rivera Camino, Jaime [autor.] | Garcillán López-Rua, Mencía De.

Series: Libros profesionales de empresaEdition: 2a edition, revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R621d.

Claves para innovar en marketing y ventas / Fernando Rivero Duque, Luis Asenjo Pérez, Pedro Martínez Jover.

by Rivero Duque, Fernando [autor.] | Asenjo Pérez, Luis | Martínez Jover, Pedro.

Series: Colección edirectivos. MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer Empresas, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R621c, ... Not available: Biblioteca CESA: Damaged (1).

Las 36 estrategias chinas : una antigua sabiduría para el mundo de hoy / Gao Yuan, Alfonso Colodrón translator.

by Yuan, Gao [autor.] | Colodrón, Alfonso [traductor].

Edition: 6ta edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: España : EDAF, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / Y945e.

Marketing de Servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales.

by Zeithaml, Valarie A [autor.] | Bitner, Mary Jo | Calderón Dávalos, Juan Pablo [revisión] | Gremler, Dwayne D | López Espinosa, Irma [revisión] | Treviño Rosales, Magda Elizabeth [traductor] | Velázquez Arellano, Jorge Alberto [traductor].

Edition: 5a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / Z48m, ...

Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar / Rohit Bhargava ; traducción de Erika Jasso Hernan D'orneville.

by Bhargava, Rohit [autor.] | Hernán D'bourneville, Erika Jasso [traductor].

Series: McGraw\Hill. EducaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / B575p, ...

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A [autor.] | Hartley, Steven W | Rudelius, William.

Edition: 9a edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K394m1 2009.

All for one : 10 strategies for building trusted client partnerships / Andrew Sobel.

by Sobel, Andrew [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S677a.

E-commerce : negocios, tecnología y sociedad / Kenneth C. Laudon, Carol Guercio Traver ; traducción Alfonso Vidal Romero Elizondo ; revisión técnica María del Carmen Gutiérrez Díez.

by Laudon, Kenneth C [autor.] | Guercio Traver, Carol | Gutiérrez Díez, María Del Carmen [revisión] | Vidal Romero Elizondo, Alfonso [traductor].

Edition: Editor Luis Miguel Cruz Castillo.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L372e.

Introduccion a la investigacion de mercados : un enfoque para America Latina / Marcela Benassini.

by Benassini, Marcela [autor.].

Edition: 2a edición .Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : Pearson Educacion, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.83 / B456i, ...

Vademécum de mercados 2009 - 2010 / La Nota Económica.

by La Nota Económica [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : La Nota Económica, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / L293v.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E, 951 - [autor.] | Belch, Michael A.

Edition: Edición 8.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.122 / B427a, ...

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traductores Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada.

by Kerin, Roger A [autor.] | Cevallos Almada, María Guadalupe | Hartley, Steven W | Martínez Suárez, Nora Natalia | Rudelius, William.

Edition: 9a edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K394m 2009, ...

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