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Consumer behavior : buying, having and being / Michael R Solomon. by Solomon, Michael R [autor.]. Edition: Eighth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.
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Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] | Keller, Kevin Lane, 1956-. Edition: Thirteenth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Not available: Biblioteca CESA: Damaged (2).
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Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm. by Lindström, Martin, 1970- [autor.]. Edition: 3a. edición.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ...
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Marketing de Servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by Zeithaml, Valarie A [autor.] | Bitner, Mary Jo | Calderón Dávalos, Juan Pablo [revisión] | Gremler, Dwayne D | López Espinosa, Irma [revisión] | Treviño Rosales, Magda Elizabeth [traductor] | Velázquez Arellano, Jorge Alberto [traductor]. Edition: 5a edition.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / Z48m, ...
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A [autor.] | Hartley, Steven W | Rudelius, William. Edition: 9a edición.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Boston, MA : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K394m1 2009.
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Vademécum de mercados 2009 - 2010 / La Nota Económica. by La Nota Económica [autor.]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: Bogotá : La Nota Económica, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / L293v.
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traductores Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada. by Kerin, Roger A [autor.] | Cevallos Almada, María Guadalupe | Hartley, Steven W | Martínez Suárez, Nora Natalia | Rudelius, William. Edition: 9a edición.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K394m 2009, ...
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