A short-cut to marketing the library / Zuzana Helinsky.
Material type:
TextLanguage: English Series: Chandos information professional seriesPublisher: Oxford : Chandos, 2008Description: ix, 98 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781843344261; 1843344262; 1843344254; 9781843344254Subject(s): Tendencias del marketing -- Bibliotecas | Estrategias de mercadeo -- Bibliotecas | Administración de Bibliotecas -- MercadeoDDC classification: 658.8 / | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / H475s 2008 (Browse shelf(Opens below)) | Ej. 1 | Available (Sin restricciones) | 7101026312 |
Incluye referencias bibliográficas e índice.
1. Introduction ; 2. Why is marketing so important? ; 3. Marketing tools ; 4. Marketing in practice ; 5. Who else can help us? Publishers' marketing suggestions ; 6. Conclusion.
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, they must actively market their products and services to their users and to their funding sources. This is a simple handbook which spells out the critical need for marketing in libraries.
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