A short-cut to marketing the library /
Helinsky, Zuzana
A short-cut to marketing the library / Zuzana Helinsky. - ix, 98 páginas : ilustraciones. - Chandos information professional series. .
Incluye referencias bibliográficas e índice.
1. Introduction ; 2. Why is marketing so important? ; 3. Marketing tools ; 4. Marketing in practice ; 5. Who else can help us? Publishers' marketing suggestions ; 6. Conclusion.
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, they must actively market their products and services to their users and to their funding sources. This is a simple handbook which spells out the critical need for marketing in libraries.
9781843344261 1843344262 1843344254 9781843344254
Tendencias del marketing--Bibliotecas
Estrategias de mercadeo--Bibliotecas
Administración de Bibliotecas--Mercadeo
658.8 / / H475s
A short-cut to marketing the library / Zuzana Helinsky. - ix, 98 páginas : ilustraciones. - Chandos information professional series. .
Incluye referencias bibliográficas e índice.
1. Introduction ; 2. Why is marketing so important? ; 3. Marketing tools ; 4. Marketing in practice ; 5. Who else can help us? Publishers' marketing suggestions ; 6. Conclusion.
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, they must actively market their products and services to their users and to their funding sources. This is a simple handbook which spells out the critical need for marketing in libraries.
9781843344261 1843344262 1843344254 9781843344254
Tendencias del marketing--Bibliotecas
Estrategias de mercadeo--Bibliotecas
Administración de Bibliotecas--Mercadeo
658.8 / / H475s
