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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler, Philip Kotler, Wendy I. Kloter.

by Kotler, Neil G, 1941- [autor.] | Kotler, Philip | Kotler, Wendy I, 1947-.

Edition: Second. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : Jossey-Bass, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K874m 2008.

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Journal of international marketing / American Marketing Association.

by American Marketing Association.

Material type: Continuing resource Continuing resource; Type of continuing resource: periodical Language: English Publisher: Chicago, IL : American Marketing Association, 2008-2016Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 , ...

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