Marketing experiencial : la revolución de las marcas / Max Lenderman.

By: Lenderman, Max [autor.]Material type: TextTextLanguage: English Series: Libros profesionales de empresaPublisher: Madrid : Editorial Esic, 2008Description: 277 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9788473565455Subject(s): Consumidores | Mercadeo | Administración de mercadeo | Campañas publicitariasDDC classification: 658.834
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