Redefining global strategy : crossing borders in a world where differences still matter / Pankaj Ghemawat.
Material type:
TextLanguage: English Publisher: Boston, MA : Harvard Business School Press, 2007Description: xii, 257 páginas : ilustraciones, mapas ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1591398665; 9781591398660Subject(s): Planificación estratégica | Empresas internacionales -- Administración | Empresas internacionales -- Management | Comunicación interculturalDDC classification: 658.4012 Online resources: Recurso Digital | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Biblioteca CESA
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Reserva | 658.4012 / G341r 2007 (Browse shelf(Opens below)) | Ej.1 | Available | 7101022828 |
Includes bibliographical references (p.231\247) and index.
Introduction ; Value in a world of differences ; Semiglobalization and strategy ; Differences across countries: the CAGE distance framework ; Global value creation: the ADDING value scorecard ; Strategies for global value creation; Adaptation: adjusting to differences ; Aggregation: overcoming differences ; Arbitrage: exploiting differences ; Playing the differences: the AAA triangle ; Toward a better future: getting started.
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