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		Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán. by Kotler, Philip [autor.] \| García Bertrán, Ana [traductor]. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d. Place hold Request article Add to cart (remove)
		Marketing : an introduction / Gary Armstrong and Phil Kotler. by Armstrong, Gary [autor.] \| Kotler, Philip, 1931-. Edition: Eighth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres. by Ferrell, O.C, 1943- [autor.]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Dirección de Marketing / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane [coautor] \| Rivera, Clara E [traductor]. Edition: 12a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educacion, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874d, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		2+2 estratégicamente 6 : marketing y comercial / María del Carmen Martínez Guillén. by Martínez Guillén, Ma. Carmen [autor.]. Material type: Article; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M385e, ... Place hold Request article Add to cart (remove)
		Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane. Edition: 12a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [y otros]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2006Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / F246m, ... Place hold Request article Add to cart (remove)
		Principles of marketing / David L. Kurtz, Louis E. Boone. by Kurtz, David L [autor.] \| Boone, Louis E. Edition: 12.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : Thomson South-Western, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K969p. Place hold Request article Add to cart (remove)
		The Marketing Gurus : lessons from the best marketing books of all time / Chris Murray. by Murray, Chris [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Penguin Group, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / M981m 2006. Place hold Request article Add to cart (remove)
		Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, John Karolefski, Al Heller. by Ac Nielsen \| Heller, Al \| Karolefski, John. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey John Wiley & Sons, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / N669c 2006 , ... Place hold Request article Add to cart (remove)
		Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller. by Ac Nielsen \| Karolefski, John \| Heller, Al. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley & Sons, Inc. 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / N669c 2006. Place hold Request article Add to cart (remove)
		The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by Rein, Irving J [autor.] \| Kotler, Philip, 1931- \| Shields, Ben. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006. Place hold Request article Add to cart (remove)

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