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Marketing : real people, real choices / Michael R. Solomon, Elnora W Stuart. by Solomon, Michael R [autor.] | Stuart, Elnora W. Edition: Second edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S689m, ...
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Marketing strategy and management / Michael J Baker. by Baker, Michael John, 1935- [autor.]. Series: Macmillan bussinessEdition: Third edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.
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Cases strategic marketing / David Rosenthal, Lew G. Brown. by Rosenthal, David - Brown, Lew G [coautor]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / R813c.
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Marketing : concepts and strategies / William M. Pride, O.C Ferrell. by Pride, William M [autor.] | Ferrell, O.C. Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Boston, MA : Houghton mifflin company, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...
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Dirección de marketing / Philip Kotler...[y otros] ; traducción Yago Moreno López, José Hamad y Cristina Belló ; editor Andrés Otero. by Cámara Ibánez, Dionisio [autor.] | Grande Esteban, Ildefonso, 1954- | Hamad, José [traductor] | Kotler, Philip, 1931- | Moreno López, Yago [traductor] | Otero, Andrés [editor]. Edition: Edición del milenio.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87d.
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