Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald, Ian Dumbar.
Material type:
TextLanguage: English Publisher: London : MacMillan, 1995Description: 271 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0333637232Subject(s): Posicionamiento | Planeación de mercadeo | Estrategias de mercadeo | Segmentación del mercadoDDC classification: 658.8
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Libros
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General | 658.8 / M135m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101009760 |
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