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		Cómo crear la cadena cliente\proveedor : hacia una compañía de categoría mundial / Richard J. Schonberger ; traducción Fernando Ruíz Gabás ; revisión técnica Felipe Toro. by Schonberger, Richard J [autor.] \| Ruíz Gabás, Fernando [translator] \| Toro, Felipe [rev.]. Series: Desarrollo gerencial \| Interes generalMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S371c. Place hold Request article Add to cart (remove)
		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)
		International marketing : analysis and strategy / Sak Onkvisit, John J Shaw. by Onkvisit, Sak [autor.] \| Shaw, John J. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : MacMillan Publishing Company, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / O58i, ... Place hold Request article Add to cart (remove)
		The new products workshop : hands\on tools for developing winners / Barry Feig. by Feig, Barry [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F297n. Place hold Request article Add to cart (remove)
		Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. by Schultz, Don E [autor.] \| Lauterborn, Robert F \| Tannenbaum, Stanley I. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1993Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S387i. Place hold Request article Add to cart (remove)
		Marketing planning preparing the marketing plan / David Parmelee. by Parmerlee, David [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : American marketing association, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P253M. Place hold Request article Add to cart (remove)
		Programa nuevos desafíos de la gerencia : mercadeo para la competitividad / Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA ; Luis Alberto Moreno [y otros] ... by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Moreno, Luis Alberto \| Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Asociación Nacional de Anunciantes de Colombia. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Instituto Colombiano de Administración - INCOLDA ; Asociación Nacional de Anunciantes Colombia, 1993Availability: Items available for loan: Biblioteca CESA (12)Call number: 658.8 / C691p 1993, ... Place hold Request article Add to cart (remove)
		Merchandising : mercadeo en el punto de venta / Patricia Barreiro F., Nicolás Reyes A. by Barreiro F., Patricia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / B271m 1993. Place hold Request article Add to cart (remove)
		Gerencia de mercadeo y venta : un enfoque de la Calidad Integral / Carlos Guillermo Sequeira. by Sequeira, Carlos Guillermo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / S479in 1993. Place hold Request article Add to cart (remove)
		Nuevo desafío de la Gerencia Mercadeo para la Competitividad : desarrollo y futuro de la investigación de mercados en el proceso de la apertura / Jorge Martínez Gil. by Martínez Gil, Jorge [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Cico Marketing, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / M843de 1993. Place hold Request article Add to cart (remove)
		El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / William M. Weilbacher ; traducción de Ariel Bignami. by Weilbacher, William M [autor.] \| Bignami, Ariel [traductor .]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Ediciones Granica, 1993-1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W422m 1999. Place hold Request article Add to cart (remove)
		Programa nuevos desafíos de la gerencia : mercadeo para la competitividad / Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA ; Luis Alberto Moreno [y otros] ... by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Moreno, Luis Alberto \| Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Asociación Nacional de Anunciantes de Colombia. Material type: Film; Type of visual material: ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA Asociación Nacional de Anunciantes Colombia, 1993Publisher: 1993Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / C691p 1990, ... Place hold Request article Add to cart (remove)

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