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		Publicidad / Otto Kleppner ; Thomas Russell ; Glenn Verrill ; traducción José Manuel Salazar Palacios ; revisión técnica Marcela Benassini Félix. by Kleppner, Otto, 1899- [autor.] \| Benassini Félix, Marcela [traductor] \| Russell, Thomas \| Salazar Palacios, José Manuel [traductor] \| Verrill, Thomas. Edition: 9a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice Hall Hispanoamericana, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R961o. Place hold Request article Add to cart (remove)
		Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by Russell, Thomas, 1941- [autor.] \| Kleppner, Otto, 1899-. Advertising procedure \| Lane, W. Ronald, 1940- \| Fashion Institute Of Technology (New York, N.Y.). Edition: Thirteenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Needham Heights, MA : Simon & Schuster Custom Pub., 1996Other title: Advertising procedure.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961k. Place hold Request article Add to cart (remove)
		Kleppner : publicidad / Thomas J. Russell, W. Ronald Lane, Karen Whitehill King ; traducción, Astrid Mues Zepeda. by Russell, Thomas, 941- [autor.] \| King, Karen Whitehill \| Kleppner, Otto, 899- Advertising procedure \| Lane, W. Ronald, 940-. Edition: 16a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson, 2005Other title: Publicidad.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961k. Place hold Request article Add to cart (remove)

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