Essentiales of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Material type:
TextLanguage: English Publisher: Illinois : NTC Business Books, 1993Edition: 3 editionDescription: 153 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844235229Subject(s): Planificación de los medios de publicidad | Publicidad | Mercadeo | Medios de comunicación de masasDDC classification: 659.1
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 659.1 / B228e (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101007195 |
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