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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

by Wheeler, Alina, 1948- [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1).

Lovemarks : the future beyond brands / Kevin Roberts ; prólogo de Alan George Lafley.

by Roberts, Kevin, 1949- [autor.] | Lafley, Alan George, 1947- [prólogo].

Edition: Second edition / ampliada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : PowerHouse Books, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f 2005, ...

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