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Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer.

by Ries, Al [autor.] | Sáinz de la Peña Alcocer, Karla Ivonne [traductor] | Trout, Jack.

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p.

Publicidad : comunicación integral en marketing / Rubén Treviño Martínez.

by Treviño Martínez, Rubén [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill Interamericana Editores, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T813p.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch.

by Belch, George E. (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill/Irwin, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.122 / B427a, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E, 951 - [autor.] | Belch, Michael A.

Edition: Edición 8.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.122 / B427a, ...

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [autor.] | Baack, Donald.

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, & marketing communications.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C648i.

Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 / edited and introduced by Marco Rimini.

by Rimini, Marco [autor.] | World Advertising Research Centre.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / R576a.

Advertising works 14 : proving the effectiveness of marketing communications / edited and introduced by Les Binet.

by Binet, Les [autor.] | Institute Of Practitioners In Advertising | World Advertising Research Centre.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B612a.

Advertising works 13 : proving the effectiveness of marketing communications : cases from the 2004 IPA Effectiveness Awards / edited and introduced by Alison Hoad.

by Hoad, Alison, Ed [autor.] | World Advertising Research Centre.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / H678a.

Advertising works 6 : papers from the IPA advertising Effectiveness Awards / edited and introduced by Paul Feldwick.

by Feldwick, Paul, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / F312a.

Advertising works II / Alan C. Middleton, John Dalla Costa.

by Middleton, Alan C [autor.] | Dalla Costa, John.

Edition: Edición 2.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Toronto : Association of Canadian Advertisers : Institute of Canadian Advertising, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / M628a.

Advertising works 3 : papers from the IPA Advertising Effectiveness Awards / edited and introduced by Charles Channon.

by Channon, Charles, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Holt, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / CH448a.

Advertising works 8 : papers from the IPA advertising Effectiveness Awards / edited and introduced by Chris Baker.

by Baker, Chris [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B126a.

Advertising works 9 : papers from the IPA Effectiveness Awards / edited and introduced by Gary Duckworth.

by Duckworth, Gary, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / D836a.

Advertising works 11 : case from the IPA Advertising Effectiveness Awards / edited and introduced by Tim Broadbent.

by Broadbent, Tim, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B863a.

Las claves de la publicidad / Mariola García Uceda.

by García Uceda, Mariola [autor.].

Edition: 7ma edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c.

Planificación estratégica y gestión de la publicidad : conectando con el consumidor / Raquel Ayestarán Crespo, Celia Rangel Pérez, Ana Sebastián Morilla.

by Ayestarán Crespo, Raquel [autor.] | Rangel Pérez, Celia.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A977p.

Anuario de publicidad colombiana / editor Ediciones P&M.

by Publicidad y Mercadeo - P&M.

Edition: 11a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : Ediciones P&M, 2013Other title: Anuario de la publicidad colombiana 2013.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / A636a1 2013. Not available: Biblioteca CESA: Lost (1).

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