Cases in advertising and promotion management / John A. Quelch, Paul W Farris.
Material type:
TextLanguage: English Publisher: Plano, TX : Business Publications, 1983Description: xvii, 811 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0256029326Subject(s): Casos en mercadeo | Casos en publicidad | Publicidad | Promoción de ventas -- Case studies | Publicidad -- Case studiesDDC classification: 659.11
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General | 659.11 / Q387c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011040 |
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Includes index.
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