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El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; traductor Francisco José Salcedo Sotoca.

by Smith, Mari, 1966- [autor.] | Salcedo Sotoca, Francisco José [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S642n.

Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez.

by Cuesta Fernández, Félix [autor.] | Montes Pérez, Eduardo [prólogo .].

Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ...

Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator.

by Barnes, James G [autor.] | Rivera, José Martín [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ...

CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri.

by Chiesa de Negri, Cosimo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ...

Mercadeo Relacional : hable directo con su cliente; descubra, conozca y comprenda a sus cliente con Mercadeo Directo / Marta Lucía Restrepo Torres.

by Restrepo Torres, Marta Lucia [autor.].

Edition: 2da edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Rap Collins Colombia, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8132 / R436m, ...
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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don [autor.] | Rogers, Martha.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1).

Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister.

by Toister, Jeff [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ...

Follow that customer! : the event-driven marketing hadbook / Egbert Jan Van Bel, Ed Sander, Alan Weber.

by Bel, Egbert Jan Van [autor.] | Sander, Ed | Weber, Alan.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Racom Communications, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V217f, ...

The new relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith.

by Smith, Mari, 1966- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.821 / S642n.

Precios y costos en el marketing relacional : cómo fijar precios con el concepto de valor (value\based pricing) / Santiago López Arrázola.

by Lopez Arrázola, Santiago [autor.].

Series: MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L925p 2014.

The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

by Cooper, Brant [autor.] | Vlaskovits, Patrick.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010.

Kapital cliente : la rentable gestión de clientes / Marta Lucía Restrepo Torres.

by Restrepo Torres, Marta Lucia [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración, Editorial CESA, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.812 / R313k 2015, ... Not available: Biblioteca CESA: Checked out (1).
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Customer experience strategy : design & implementation / Maurice FitzGerald, Peter FitzGerald.

by FitzGerald, Maurice [autor.] | Fitzgerald, Peter.

Series: Customer Strategy ; 1Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Suiza : Customer Strategy, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F553c 2017.

Los 100 errores de la experiencia de cliente / Juan Carlos Alcaide .

by Alcaide Casado, Juan Carlos [autor.].

Series: DivulgaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Other title: Los cien errores de la experiencia de cliente /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A346c 2015.

CRM la guia definitiva : estrategia de gerenciamiento de la relación con los clientes / Hugo Brunetta .

by Brunetta, Hugo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Buenos Aires : Pluma digital, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B895c 2016, ...

Customer experience : la fórmula del éxito para enamorar a los clientes / Marcos Álvarez.

by Álvarez, Marcos [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Profit Editorial, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A473c1 2016.

Las 6R del marketing : seis estrategias probadas para rentabilizar su cartera de clientes / Pablo Fernández.

by Fernández, Pablo [autor.].

Series: Gerencia MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Carvajal Soluciones Educativas, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F365s 2016.

Más allá del customer experience / Raúl Amigo ; prólogo de Don Peppers .

by Amigo, Raúl [autor.] | Peppers, Don [prólogo .].

Series: Colección acción empresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : LID Editorial Empresarial ; Ediciones de la U, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A516a 2016.

Marketing relacional : cómo obtener clientes leales y rentables / Josep Alet i Vilaginés .

by Alet i Vilaginés, Josep [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A372m 1994.

Customer experience : 22 international CX professionals share their current best-thinking on achieving impact and visibility through world-class best-practice CX / Editor Andrew Priestley.

by Priestley, Andrew [editor .].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Writing Matters, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C987c 2019.

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