Trailblazer : the power of business as the greatest platform for change / Marc Benioff and Monica Langley.

By: Benioff, Marc, 1964- [autor,]Contributor(s): Langley, Monica [autor.]Material type: Text

TextLanguage: English Publisher: Londres: Simon & Schuster, 2020Copyright date: ©2019 Edition: Primera ediciónDescription: x, 251 páginas ; 20 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781471181832Subject(s): Liderazgo -- Enseñanza | Formación de líderes | Aptitud creadora | Desarrollo profesional | Motivación del empleado | Gestión empresarialDDC classification: 658.4092

Contents:

1. Beginnings: The Benioffs of San Francisco ; 2. Values: what you do matters ; 3. Trust: the number one value ; 4. Customer success: transformation through technology ; 5. Innovation: artificial intelligence and the power of ecosystems ; 6. Equality: a good look in the mirror ; 7. Ohana: redefining corporate culture ; 8. Giving back means looking forward: investing in the trailblazers of the future ; 9. Beginner's mind: from a blank page to the same page ; 10. Stakeholders: we are all connected on this planet ; 11. The activist CEO: taking a stands is not optional.

Abstract: Nowadays, companies cannot afford to separate business objectives from the social issues surrounding them. In the future, profits and progress will no longer be sustainable unless they serve the greater good. According to Benioff, the way to achieve this is by embracing a culture in which your values permeate everything you do. In Trailblazer, he reveals how Salesforce's commitment to giving back has become the company's greatest competitive advantage and the most powerful engine of its success. Whether you run a company or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Contraportada.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Libros	Biblioteca CESA Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co Piso 1	General	658.4092 / B467 2020 (Browse shelf(Opens below))	Ej.1	Available (Sin restricciones)		7109101188

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Nowadays, companies cannot afford to separate business objectives from the social issues surrounding them. In the future, profits and progress will no longer be sustainable unless they serve the greater good. According to Benioff, the way to achieve this is by embracing a culture in which your values permeate everything you do. In Trailblazer, he reveals how Salesforce's commitment to giving back has become the company's greatest competitive advantage and the most powerful engine of its success. Whether you run a company or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Contraportada.

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