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Product roadmaps relaunched : how to set direction while embracing uncertainty / C. Todd Lombardo...[y otros] ; prefacio de Janna Bastow.

by Lombardo, C. Todd [autor.] | McCarthy, Bruce | Ryan, Evan | Connors, Michael | Bastow, Janna [prefacio.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : O´Reilly Media, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.482 / P964p 2018.

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Basics of branding : a practical guide for managers / Jay Gronlund.

by Gronlund, Jay [autor.].

Series: : The Marketing Strategy CollectionMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G876b 2013.

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