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		Marcas de distribuidor : concepto, evolución, protagonistas y adaptación a los ciclos económicos / coordinadores, José Antonio Puelles Pérez, Mónica Gómez Suarez, María Puelles Gallo. Series: Coleccion Empresa y gestionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / M313m 2011, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by Trout, Jack [autor.] \| Rivkin, Steve, 947-. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n. Place hold Request article Add to cart (remove)
		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		Publicidad / William F. Arens ; traducción de Rosa María Rosas Sánchez , revisión técnica Ivonne Raso Arcaute. by Arens, William F [autor.] \| Rosas Sánchez, Rosa María [traductor .] \| Raso Arcaute, Ivonne [revisión .]. Edition: 7a edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A681p 2000, ... Place hold Request article Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald. by Chernatony, Leslie - Mcdonald, Malcolm [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / CH521c. Place hold Request article Add to cart (remove)
		El beneficio de compartir valores : marketing social corporativo, una nueva estrategia para diferenciar las marcas / Ramón Guardia Massó. by Guardia Massó, Ramón [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G914b. Place hold Request article Add to cart (remove)
		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer. by Trout, Jack [autor.] \| Bonet Ferrer, José Luis \| Peralba Fortuny, Raúl \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ... Place hold Request article Add to cart (remove)
		Guerra de marcas : 10 reglas para construir la marca arrasadora / David F. D'Alessandro con Michele Owens ; traducción de Angela García. by D'alessandro, David F [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor] \| Owens, Michele. Edition: Edición Fabian Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D141g. Place hold Request article Add to cart (remove)
		Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer. by Ries, Al [autor.] \| Sáinz de la Peña Alcocer, Karla Ivonne [traductor] \| Trout, Jack. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		La nueva imagen del servicio : Ecopetrol / Lucía González de Taborda, Elizabeth Richoux, Claudia Azuero. by Azuero, Claudia \| González de Taborda, Lucía \| Richoux, Elizabeth. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / G643n 1998. Place hold Request article Add to cart (remove)
		Planificación estratégica de la comunicación en redes sociales / Juan Montserrat Gauchi, Federico Sabater Quinto ; prólogo de Irene Ramos-Soler. by Monserrat Gauchi, Juan [autor.] \| Sabater Quinto, Federico \| Ramos Soler, Irene [prólogo .]. Series: : Manuales (Comunicación) ; 494Edition: 1ra. edición / en lengua castellana.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : UOC, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M754p 2017. Place hold Request article Add to cart (remove)
		Storytelling : como estrategia de comunicación / Guillaume Lamarre ; traducción de Unai Velasco. by Lamarre, Guillaume [autor.] \| Velasco, Unai [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: French Publisher: Barcelona : Gustavo Gili SL.,- GG, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L216s 2018. Place hold Request article Add to cart (remove)
		2019 Instagram marketing secrets: 2 manuscripts in 1 book : digital marketing strategies for personal branding on Instagram: reach 20000+ followers, become an influencer working 2 hours a day / Robb Taroni. by Taroni, Robb [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : [sn], 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / T191i 2018. Place hold Request article Add to cart (remove)

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