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		Investigación de mercados / Ronald M. Weiers ; traducción Rosa María Rosas Sánchez ; revisión técnica Marcela Benassini Félix. by Weiers, Ronald M [autor.] \| Benassini Félix, Marcela \| Rosas Sánchez, Rosa María [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall\Hispanoamericana, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / W418i. Place hold Request article Add to cart (remove)
		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica Roberto Rosero Hinestroza. by Jany Castro, José Nicolás [autor.] \| Rosero Hinestroza, Roberto [revisión]. Edition: Editora Martha Edna Suárez R.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / J354i. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		Herramientas para segmentar mercados y posicionar productos : Análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura Saigner, Francesc Camp. by Pedret, Ramón [autor.] \| Camp, Francesc \| Sagnier, Laura. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Ediciones Deusto, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque práctico / Naresh K. Malhotra ; traducción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. by Malhotra, Naresh K [autor.] \| Benassini Félix, Marcela [revisión] \| Parres Cárdenas, Concepción Verania De [traductor]. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i, ... Place hold Request article Add to cart (remove)
		Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F382i. Place hold Request article Add to cart (remove)
		Investigación de mercados / William G. Zikmund ; traducción Miguel Angel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. by Zikmund, William G [autor.] \| Benassini Félix, Marcela \| Parres Cárdenas, Concepción Verania De \| Sánchez Carrión, Miguel Angel [traductor]. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i. Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra ; traducción: José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales. by Malhotra, Naresh K [autor.]. Edition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Education, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i1 2004, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Técnicas cualitativas para investigación de mercados / Rafael Rabadán Anta, Manuel Ato García. by Rabadán Anta, Rafael [autor.]. Series: Economía y empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R112t. Place hold Request article Add to cart (remove)
		El sondeo : una herramienta de márketing / Jacques Antoine. by Antoine, Jacques [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A634s. Place hold Request article Add to cart (remove)
		Investigación de mercados / William G. Zikmund, Barry J. Babin ; traducción Guadalupe Meza Staines, Adolfo Deras Quiñones ; revisión técnica Oscar Balcázar Guzmán. by Zikmund, William G [autor.] \| Babin, Barry J \| Belcázar Guzmán, Oscar [revisión] \| Deras Quiñones, Adolfo [traductor] \| Meza Staines, Guadalupe [traductor]. Edition: 9a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i. Place hold Request article Add to cart (remove)
		Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres. by Mendoza Torres, Martha Ruth [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : EAN, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M523g. Place hold Request article Add to cart (remove)
		Posicionamiento : el caso latinoamericano : el test de concepto, una herramienta de la investigación cualitativa para disenar una estrategia de posicionamiento / Gloria Gallo Carbajal ; revisión técnica Alberto Narváez Rozo. by Gallo Carbajal, Gloria [autor.] \| Narváez Rozo, Alberto [revisión] \| Pertuz Molina, Rodrígo [editor]. Edition: Editor Rodrigo Pertuz Molina.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / G137p. Place hold Request article Add to cart (remove)
		Marketing research : an applied orientation / Naresh K. Malhotra. by Malhotra, Naresh K [autor.]. Edition: Sixth Edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall International, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ... Place hold Request article Add to cart (remove)
		Generación Einstein : más listos, más rápidos, más sociables / Jeroem Boschma. by Boschma, Jeroem [autor.]. Edition: a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: German Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 306 / B742g. Place hold Request article Add to cart (remove)
		Investigación de mercados, para una mejor toma de decisiones / Alberto Céspedes Sáenz. by Céspedes Sáenz, Alberto [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C958i. Place hold Request article Add to cart (remove)
		Marketing research / Alvin C. Burns, Ronald F Bush. by Burns, Alvin C [autor.] \| Bush, Ronald F. Edition: Seventh Edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Pearson, 2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / B967m2 2014, ... Place hold Request article Add to cart (remove)
		Investigación integral de mercados : decisiones sin incertidumbre / José Nicolás Jany Castro. by Jany Castro, José Nicolás [autor.] \| Solano Arévalo, Lyli [editor]. Edition: 3a. edition / Editora Lily Solano Arévalo.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / J354i1 2005. Place hold Request article Add to cart (remove)

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