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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [autor.] | Baack, Donald.

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, & marketing communications.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C648i.

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Marketing management / Philip Kotler ; Kevin Lane Keller.

by Kotler, Philip, 1931- [autor.] | Keller, Kevin Lane.

Edition: Fifteenth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston Pearson Education 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m 2016, ...

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