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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch.

by Belch, George E., (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Tenth. edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015.

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Selling and sales management / David Jobber, Geoffrey Lancaster, Kenneth Le Meunier FitzHugh.

by Jobber, David, 1947 - [autor.] | Lancaster, Geoffrey | Meunier FitzHugh, Kenneth Le.

Edition: Undécima edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Harlow, Inglaterra : Pearson Education, 2019Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / J627s 2019.

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