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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ...

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Basics of branding : a practical guide for managers / Jay Gronlund.

by Gronlund, Jay [autor.].

Series: : The Marketing Strategy CollectionMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G876b 2013.

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  • Colegio de Estudios Superiores de Administración - CESA
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