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		Marcas de distribuidor : concepto, evolución, protagonistas y adaptación a los ciclos económicos / coordinadores, José Antonio Puelles Pérez, Mónica Gómez Suarez, María Puelles Gallo. Series: Coleccion Empresa y gestionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / M313m 2011, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		Brand Power / Edited by Paul Stobart. by Stobart, Paul, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S863b. Place hold Request article Add to cart (remove)
		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald. by Chernatony, Leslie - Mcdonald, Malcolm [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / CH521c. Place hold Request article Add to cart (remove)
		El beneficio de compartir valores : marketing social corporativo, una nueva estrategia para diferenciar las marcas / Ramón Guardia Massó. by Guardia Massó, Ramón [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G914b. Place hold Request article Add to cart (remove)
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer. by Trout, Jack [autor.] \| Bonet Ferrer, José Luis \| Peralba Fortuny, Raúl \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ... Place hold Request article Add to cart (remove)
		Guerra de marcas : 10 reglas para construir la marca arrasadora / David F. D'Alessandro con Michele Owens ; traducción de Angela García. by D'alessandro, David F [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor] \| Owens, Michele. Edition: Edición Fabian Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D141g. Place hold Request article Add to cart (remove)
		Building strong brands / David A Aaker. by Aaker, David A [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1996Online access: Contributor biographical information \| Publisher description \| Sample text \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111s. Place hold Request article Add to cart (remove)
		Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco. by Aaker, David A [autor.] \| Alvarez Del Blanco, Roberto M [traductor] \| Joachimsthaler, Erich [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l. Place hold Request article Add to cart (remove)
		Cómo conseguir una gran marca : la magia de la marca de Harry Potter / Stephen Brown ; traducción Isabel Murillo. by Brown, Stephen [autor.] \| Murillo, Isabel [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B877c. Place hold Request article Add to cart (remove)
		Marcas pasión / Helen Edwards, Derek Day ; traductor Jaime Valencia Villa. by Edwards, Helen, 1965- [autor.] \| Carretero Padilla, Fernando [editor] \| Day, Derek, 1949- \| Valencia Villa, Jaime, 1951- [traductor]. Edition: Editor Fernando Carretero Padilla.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Panamericana Editorial, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / E261m. Place hold Request article Add to cart (remove)
		How to build a brand / Standford University ; John Kilcullen. by Standford University \| Kilcullen, John. Series: Stanford executive briefingsMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: [Washington D.C.] : Standford University, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / ST785h 2000. Place hold Request article Add to cart (remove)

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