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		Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum. by Schultz, Don E [autor.] \| Tannenbaum, Stanley [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : National Textbook, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / S387e. Place hold Request article Add to cart (remove)
		Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. by Wells, William, 1926- [autor.] \| Burnett, John, 1944- \| Moriarty, Sandra E. (Sandra Ernst). Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a. Place hold Request article Add to cart (remove)
		El nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins , traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.111 / R221n 1996, ... Place hold Request article Add to cart (remove)
		Advertising management / Rajeev Batra [y otros]. by Batra, Rajeev [coautor]. Edition: 5 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B334a. Place hold Request article Add to cart (remove)
		Cuando la publicidad sí funciona : nuevas pruebas de que anunciar dispara las ventas / John Philip Jones ; traducción Manuel Lorenzo Villegas. by Jones, John Philip, 1930- [autor.] \| Villegas, Manuel Lorenzo. Series: Interes generalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / J762c, ... Place hold Request article Add to cart (remove)
		Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. by Wells, William, 1926- [autor.] \| Burnett, John, 1944- \| Moriarty, Sandra E. (Sandra Ernst). Edition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a. Place hold Request article Add to cart (remove)
		Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain. by Lewis, Herschell Gordon, 1926-2016 [autor.] \| Nelson, Carol, 1953-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1999Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / G662a. Place hold Request article Add to cart (remove)
		Cómo elaborar el Plan de Medios Exitosos : creatividad efectiva con reducción de costos / Socorro Jaramillo Velásquez. by Jaramillo Velásquez, Socorro. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: I659.1 / J371e 1998. Place hold Request article Add to cart (remove)

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