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Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski.

by Kuczmarski, Thomas D, 1951- [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m.

The manager's guide to competitive marketing strategies / Norton Paley.

by Paley, Norton [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boca Raton, FL : St. Lucie Press, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P158m.

Gestión del marketing social / Antonio Leal Jiménez.

by Leal Jiménez, Antonio [autor.] | Peralba Ruiz, Ma. Victoria [editor].

Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g.

El comercio electrónico : un mercado en expansión / Ma. Luisa Solé Moro.

by Solé Moro, María Luisa [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S685c.

Marketing estratégico para la era digital / Bill Bishop ; traducción José Manuel Salazar Palacios ; revisión técnica Fernando Gutiérrez Cortés.

by Bishop, Bill [autor.] | Gutiérrez Cortés, Fernando [revisión] | Salazar Palacios, José Manuel [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B596m.

E-Shock the new rules : e-strategies for relaiters and manufactures / Michael Kake - Silver.

by Kake - Silver, Michael [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K18e.

Marketing Management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School Of Management.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m.

Fundamentos de mercadotecnia internacional / Warren Keegan, Mark C. Green ; traducción Verania de Parres Cárdenas, Miguel Angel Sánchez Carrión, revisión técnica Marcela Benassini Félix.

by Keegan, Warren J [autor.] | Benassini Félix, Marcela [revisión] | Parres Cárdenas, Verania De [traductor] | Sánchez Carrión, Miguel Angel [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / K26f, ...

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch, Kirberg Alejandro [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / S357n, ...

Los secretos del marketing boca a boca : cómo desencadenar ventas exponenciales propiciando la circulación de información / George Silverman ; traducción de Angela García.

by Silverman, George [autor.] | García, Ángela [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2001Availability: Not available: Biblioteca CESA: Checked out (1).

Marketing plus versión 2.0 : a step by step approach to successful marketing / Tim Berry's.

by Berry's, Tim [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [s.l.] : PaloAlto Software, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B534m, ...

E\commerce essentials with Microsoft FrontPage version 2002 / Greg Holden.

by Holden, Greg [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Redmond, WA : Microsoft Press, 2001Online access: Contributor biographical information Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / H726e.

e\marketing : conceptos de marketing aplicados a la red, publicidad, páginas web impactantes, banners de éxito, autocontestadores, programas de afiliados, campanas de e\mail, cookies, e\zines / Juan Luis Mayordomo.

by Mayordomo, Juan Luis [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M473e.

Cómo crear un plan de marketing / John Westwood.

by Westwood, John [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Nuevos emprendedores, 2001Availability: Not available: Biblioteca CESA: Checked out (1).

Los canales de distribución : como las compañías líderes crean nuevas estrategias para servir a los clientes / Steven Wheeler.

by Wheeler, Steven [autor.] | Cárdenas, Margarita | Hirsh, Evan.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / W562s, ...

La guía definitiva del plan de marketing : la via rápida y más inteligente para elaborar un plan de marketing / Angela Hatton ; traducción de Alejandro Jockl.

by Hatton, Angela - Jockl, Alejandro [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2000Availability: Not available: Biblioteca CESA: Checked out (1).

Dirección de marketing / Philip Kotler...[y otros] ; traducción Yago Moreno López, José Hamad y Cristina Belló ; editor Andrés Otero.

by Cámara Ibánez, Dionisio [autor.] | Grande Esteban, Ildefonso, 1954- | Hamad, José [traductor] | Kotler, Philip, 1931- | Moreno López, Yago [traductor] | Otero, Andrés [editor].

Edition: Edición del milenio.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87d.

Marketing / Philip Kotler, Gary Armstrong ; traductor Roberto Luis Escalona García.

by Kotler, Philip [autor.] | Escalona García, Roberto Luis [traductor.] | Armstrong, Gary.

Edition: 8a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Marketing : un enfoque global / E. Jerome McCarthy, Willia, D. Perreault, Jr. ; Rosa María Rosas Sánchez, traductor., Olivia del Carmen Farrés Domenzáin,.

by Mccarthy, E. Jerome [autor.] | Farrés Domenzáin, Olivia Del Carmen [traductora.] | Perreault Jr., William D | Rosas Sánchez, Rosa María [traductora.].

Edition: 13a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / M116m, ...

Comercio electrónico, publicidad y marketing en internet / Daniel Bugos, Luz de León.

by Bugos, Daniel [autor.] | De-León, Luz.

Series: McGraw\Hill de managementMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B957c, ...

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