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El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; traductor Francisco José Salcedo Sotoca.

by Smith, Mari, 1966- [autor.] | Salcedo Sotoca, Francisco José [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S642n.

All marketers are liars : the underground classic that explains how marketing really works and why authenticity is the best marketing of all / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Portafolio Penguin, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / G585a, ... Not available: Biblioteca CESA: Damaged (3).

Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción: Gladys Arango Medina ; revisión técnica: Enrique Luque Carulla.

by Pelton, Lou E [autor.] | Lumpkin, James R | Strutton, David.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / P393c.

Temas clave en marketing relacional / coordinador Manuel Alfaro Faus.

by Alfaro Faus, Manuel [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385t, ... Not available: Biblioteca CESA: Damaged (1).

Los 100 errores del CRM : Mitos, mentiras y verdades del marketing de relaciones / Pedro Reinares.

by Reinares Lara, Pedro [autor.].

Series: DivulgaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC editorial, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R364c, ...

Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator.

by Barnes, James G [autor.] | Rivera, José Martín [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ...

Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

by Zurawicki, Leon [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Berlin : Springer, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8019 / Z964n.

Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de Javier Alvarez.

by Reinares Lara, Pedro José [autor.] | Alvarez Ballesteros Francisco Javier | Gómez Arnau, Adriana [editor] | Ponzoa Casado, José Manuel.

Series: Prentice hall. Financial TimesEdition: 2a. edition / Edición Adriana Gómez\Arnau.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / R364m, ...

Mercadeo Relacional : hable directo con su cliente; descubra, conozca y comprenda a sus cliente con Mercadeo Directo / Marta Lucía Restrepo Torres.

by Restrepo Torres, Marta Lucia [autor.].

Edition: 2da edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Rap Collins Colombia, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8132 / R436m, ...
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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don [autor.] | Rogers, Martha.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1).

Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister.

by Toister, Jeff [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ...

Follow that customer! : the event-driven marketing hadbook / Egbert Jan Van Bel, Ed Sander, Alan Weber.

by Bel, Egbert Jan Van [autor.] | Sander, Ed | Weber, Alan.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Racom Communications, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V217f, ...

The new relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith.

by Smith, Mari, 1966- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.821 / S642n.

Precios y costos en el marketing relacional : cómo fijar precios con el concepto de valor (value\based pricing) / Santiago López Arrázola.

by Lopez Arrázola, Santiago [autor.].

Series: MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L925p 2014.

Total relationship marketing / Evert Gummesson.

by Gummesson, Evert, 1936- [autor.].

Edition: 3a. edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth-Heinemann, 1999Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G855t 2008.

The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

by Cooper, Brant [autor.] | Vlaskovits, Patrick.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010.

The four steps to the epiphany : successful strategies for products that win / Steven G Blank.

by Blank, Steven G [autor.].

Edition: 5a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Pescadero, CA : K&S Ranch Press, 2013Other title: 4 steps to the epiphany : Successful strategies for products that win.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / B642f 2013.

Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1).

Los 100 errores de la experiencia de cliente / Juan Carlos Alcaide .

by Alcaide Casado, Juan Carlos [autor.].

Series: DivulgaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Other title: Los cien errores de la experiencia de cliente /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A346c 2015.

CRM la guia definitiva : estrategia de gerenciamiento de la relación con los clientes / Hugo Brunetta .

by Brunetta, Hugo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Buenos Aires : Pluma digital, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B895c 2016, ...

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