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Lovemarks : the future beyond brands / Kevin Roberts ; prólogo de Alan George Lafley.

by Roberts, Kevin, 1949- [autor.] | Lafley, Alan George, 1947- [prólogo].

Edition: Second edition / ampliada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : PowerHouse Books, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f 2005, ...

Fundamentos del branding / Melissa Davis ; traducción Lucía Borrero Gutiérrez.

by Davis, Melissa [autor.] | Borrero Gutiérrez, Lucía [traducción].

Series: Arquitectura y diseñoMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona Parramón, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D261f 2010.

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