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		Ogilvy & publicidad / David Ogilvy ; prólogo Luis Bassat. by Ogilvy, David, 1911- [autor.] \| Bassat, Luis [prólogo]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Folio, 1984Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / O349o, ... (1 votes) Place hold Request article Add to cart (remove)
		El arte de vender : como vencer la resistencia del comprador / Albert Goldstein ; traducción José Rovira Sánchez. by Goldstein, Albert [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / G624a. Place hold Request article Add to cart (remove)
		Economía de la administración de empresas : adopción de decisiones y planeación / Milton H. Spencer, Louis Siegelman ; traducción Clementina Z. de Equihua. by Spencer, Milton H [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Unión Tipográfica Hispano Americana, 1963Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / S745e. Place hold Request article Add to cart (remove)
		La venta al detalle : estrategia y estructura / David J. Rachman; traducido por Gabriel Perez Agote. by Rachman, David J. - Pérez Agote, Gabriel [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / R119v. Place hold Request article Add to cart (remove)
		La comunicación en la mercadotecnia / Kenneth L. Rowe ; editor Eugene L. Dorr ; traducción María Elena Zavotsky E. by Zavotsky E., María Elena [traductor]. Series: Curso Práctico de Mercadotecnia Mcgraw\Hill ; 3Edition: 1a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Buenos Aires : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R878c. Place hold Request article Add to cart (remove)
		Matemáticas en la mercadotecnia / William B. Logan ; M. Herbert Freeman ; traducción Alfredo Díaz Mata. by Logan, William B [autor.] \| Díaz Mata, Alfredo [traductor] \| Dorr, Eugene L [editor] \| Herbert Freeman, M \| Villarreal Villarreal, Hector [revisión]. Series: Curso práctico de mercadotecnia McGraw\Hill ; 7Edition: 2a edition / Eugene L Dorr.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1983Availability: Not available: Biblioteca CESA: Damaged (2). Request article Add to cart (remove)
		Planeación del producto / traductor María Antonieta Esteve de Baralt. by Nye, Bernard C [autor.] \| Dorr, Eugene L. Series: Serie Dorr. MercadotecniaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1973Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / N994p, ... Place hold Request article Add to cart (remove)
		Relaciones humanas en la mercadotecnia / Donald D. Hiserodt. by Hiserodt, Donald D [autor.]. Series: Curso de mercadotecniaMcGraw ; volume 4Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1988Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.2 / H673r, ... Place hold Request article Add to cart (remove)
		Servicio a clientes / Leroy M. Buckner , Eugene L. Dorr ; Traducción de Vicente Pardo Mariscal. by Buckner, Leroy M [autor.] \| Dorr, Eugene L [coautor]. Series: Curso práctico de mercadotecnia McGraw-Hill ; No. 10Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B922s. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler; traducción Andres Ma. Mateo. by Kotler, Philip [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Psicología del mercado : introducción a la práctica de la psicología económica / Peter Sauermann. by Sauermann, Peter [autor.]. Series: Biblioteca de Psicología ; 120Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Barcelona : Editorial Herder, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S255p. Place hold Request article Add to cart (remove)
		Análisis de mercados : técnicas cuantitativas / Roland Frank. by Frank, Roland [autor] \| Kuchn,Alfred [autor] \| Massy,William [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1969Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F828a. Place hold Request article Add to cart (remove)
		Casos latinoamericanos sobre la moderna gerencia de ventas en el contexto del mercadeo / Konrad Fischer Rossi. by Rossi, Konrad Fisher [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Limusa, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / F529c. Place hold Request article Add to cart (remove)
		Investigación de mercados : aplicación de nuevas técnicas / traductor Margarita Alvarez Franco Martínez. by Green, Paul E [autor.] \| Frank, Ronald E. Series: Guías para el director de empresasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Limusa, 1980Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / G795i. Place hold Request article Add to cart (remove)
		Desarrollo y ejecución de estrategias de mercadeo / Raymond D. Hehman ; traducción Hugo Alberto Coronado P. by Hehman, Raymond D [autor.] \| Coronado P., Hugo Alberto [traductor]. Series: Serie Norma Desarrollo GerencialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H464d. Place hold Request article Add to cart (remove)
		Comercio recíproco trueque y compensaciones / Pompilio Versariu. by Versariu, Pompilio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Norma, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / V574c. Place hold Request article Add to cart (remove)
		Administración y estrategias de precios : herramientas para la toma de decisiones en marketing / Carlos Raúl Sánchez Sánchez ; revisión técnica María de la Luz Eloísa Ascanio Rivera. by Sánchez Sánchez, Carlos Raúl [autor.] \| Ascanio Rivera, María de la Luz Eloísa [revisión] \| Mares Chacón, Jesús [editor]. Series: EducaciónEdition: 2a. edition / editor Jesús Mares Chacón.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Mc Graw Hill, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.816 / S211a, ... Place hold Request article Add to cart (remove)
		Normas de mercadeo para gerentes de producto / F. Baeven Ennis. by Ennis, F. Beaven [autor.] \| Asociación Nacional de Anunciantes. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Asociación Nacional de Anuciantes, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8104 / E59n. Place hold Request article Add to cart (remove)
		Diccionario de Marketing / Academia de Ciencias Comerciales, Consejo Internacional de la Lengua Francesa. by Academia de Ciencias Comerciales. Consejo Internacional de la Lengua Francesa [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Asociación para el Progreso de la Dirección, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / A168d. Place hold Request article Add to cart (remove)

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