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Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991.

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Nation branding : Concepts, Issues, Practice / Keith Dinnie.

by Dinnie, Keith [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / D585n 2008.

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The Truth About Creating Brands People Love / Brian D. Till y Donna Keckler.

by Till, Brian D [autor.] | Donna, Keckler.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : FT Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T574t 2009.

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  • Colegio de Estudios Superiores de Administración - CESA
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