Results of search for 'ccl=an:49246' › Biblioteca CESA catalog

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		Publicidad : su papel en la mercadotecnia moderna / S. Watson Dunn ; translator Eduardo Escalona. by Dunn, S. Watson [autor.]. Series: Biblioteca de altos estudios comercialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : UTEHA, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D923p. Place hold Request article Add to cart (remove)
		Hacia un marketing efectivo / Diriventas. by Diriventas [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Diriventas, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D598h. Place hold Request article Add to cart (remove)
		How to participate profitably in trade shows / Robert B. Konikow. by Konikow, Robert B [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Dartnell Corporation, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: R659.15 / K824h. Place hold Request article Add to cart (remove)
		Variables psicológicas en la mercadotecnia / Laszlo Berényi, Rosa E. Monroy. by Berényi, Laszlo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B488v. Place hold Request article Add to cart (remove)
		Relaciones públicas para mercadeo y ventas / David Wragg ; traducción Zulma Ramos Ramírez ; asesoría y revisión técnica Humberto Serna Gómez. by Wragg, David [autor.] \| Ramos Ramírez, Zulma [traductor] \| Serna Gómez, Humberto [revisión]. Series: Fondo editorial legis. Serie empresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / W393r. Place hold Request article Add to cart (remove)
		Creatividad & marketing : el libro que contiene la Regla Heurística / Roberto Dualibi, Harry Simonsen ; traducción Consuelo Salamanca de Santamaría ; revisión técnica Jan Edward Stornfelt. by Dualibi, Roberto [autor.] \| Salamanca de Santamaría, Consuelo [traductor] \| Simonsen, Harry \| Stornfelt, Jan Edward [revisión]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Editoria McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D812c. Place hold Request article Add to cart (remove)
		Patrocinadores : un nuevo y eficaz sistema de marketing / Steve Sleight ; prólogo Josep Chias. by Sleight, Steve [autor.] \| Chias, Josep. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S632p. Place hold Request article Add to cart (remove)
		The advertising advantage / Magid M. Abraham ...[y otros]. by Abraham, Magid M [autor.]. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A245a. Place hold Request article Add to cart (remove)
		Breve curso de marketing para mercado abierto / Javier Cordero Ramírez. by Cordero Ramírez, Javier [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		La lógica de la emoción y del esponsor / Paolo Girone, Beppe Zigoni ; traducción diorki. by Girone, Paolo [autor.] \| Diorki [traductor] \| Zigoni, Beppe. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G527l. Place hold Request article Add to cart (remove)
		International marketing : analysis and strategy / Sak Onkvisit, John J Shaw. by Onkvisit, Sak [autor.] \| Shaw, John J. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : MacMillan Publishing Company, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / O58i, ... Place hold Request article Add to cart (remove)
		Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan. by Keegan, Warren [autor.] \| Duncan, Tom [coautor] \| Moriarty, Sandra [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m. Place hold Request article Add to cart (remove)
		Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Avila de Barón ; revisión técnica Basilio Balli Morales. by Burnett, John J [autor.] \| Ávila de Barón, Cecilia [traductor] \| Balli Morales, Basilio \| Suárez R, Martha Edna [editor]. Edition: Editora Martha Edna Suárez R.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B964p, ... Place hold Request article Add to cart (remove)
		Cuando la publicidad sí funciona : nuevas pruebas de que anunciar dispara las ventas / John Philip Jones ; traducción Manuel Lorenzo Villegas. by Jones, John Philip, 1930- [autor.] \| Villegas, Manuel Lorenzo. Series: Interes generalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / J762c, ... Place hold Request article Add to cart (remove)
		Cases in advertising and promotion management / John A. Quelch, Paul W Farris. by Quelch, John A [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Plano, TX : Business Publications, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Q387c. Place hold Request article Add to cart (remove)
		Marketing : real people, real choices / Michael R. Solomon, Elnora W Stuart. by Solomon, Michael R [autor.] \| Stuart, Elnora W. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S689m, ... Place hold Request article Add to cart (remove)
		La creación publicitaria desde la estrategia de marketing / Henri Joannis. by Joannis, H [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : España, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / J623c. Place hold Request article Add to cart (remove)
		Mercadotecnia / Richar L. Sandhusen ; traducción María Elena Rosas Sánchez. by Sandhusen, Richard L [autor.] \| Rosas Sánchez, Maria Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m. Place hold Request article Add to cart (remove)
		Merchandising : cómo mejorar la imagen de un establecimiento comercial / Miguel Ángel Bort Muñoz. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / B739m. Place hold Request article Add to cart (remove)

		Publicidad : su papel en la mercadotecnia moderna / S. Watson Dunn ; translator Eduardo Escalona. by Dunn, S. Watson [autor.]. Series: Biblioteca de altos estudios comercialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : UTEHA, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D923p. Place hold Request article Add to cart (remove)
		Hacia un marketing efectivo / Diriventas. by Diriventas [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Diriventas, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D598h. Place hold Request article Add to cart (remove)
		How to participate profitably in trade shows / Robert B. Konikow. by Konikow, Robert B [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Dartnell Corporation, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: R659.15 / K824h. Place hold Request article Add to cart (remove)
		Variables psicológicas en la mercadotecnia / Laszlo Berényi, Rosa E. Monroy. by Berényi, Laszlo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B488v. Place hold Request article Add to cart (remove)
		Relaciones públicas para mercadeo y ventas / David Wragg ; traducción Zulma Ramos Ramírez ; asesoría y revisión técnica Humberto Serna Gómez. by Wragg, David [autor.] \| Ramos Ramírez, Zulma [traductor] \| Serna Gómez, Humberto [revisión]. Series: Fondo editorial legis. Serie empresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / W393r. Place hold Request article Add to cart (remove)
		Creatividad & marketing : el libro que contiene la Regla Heurística / Roberto Dualibi, Harry Simonsen ; traducción Consuelo Salamanca de Santamaría ; revisión técnica Jan Edward Stornfelt. by Dualibi, Roberto [autor.] \| Salamanca de Santamaría, Consuelo [traductor] \| Simonsen, Harry \| Stornfelt, Jan Edward [revisión]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Editoria McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D812c. Place hold Request article Add to cart (remove)
		Patrocinadores : un nuevo y eficaz sistema de marketing / Steve Sleight ; prólogo Josep Chias. by Sleight, Steve [autor.] \| Chias, Josep. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S632p. Place hold Request article Add to cart (remove)
		The advertising advantage / Magid M. Abraham ...[y otros]. by Abraham, Magid M [autor.]. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A245a. Place hold Request article Add to cart (remove)
		Breve curso de marketing para mercado abierto / Javier Cordero Ramírez. by Cordero Ramírez, Javier [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		La lógica de la emoción y del esponsor / Paolo Girone, Beppe Zigoni ; traducción diorki. by Girone, Paolo [autor.] \| Diorki [traductor] \| Zigoni, Beppe. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G527l. Place hold Request article Add to cart (remove)
		International marketing : analysis and strategy / Sak Onkvisit, John J Shaw. by Onkvisit, Sak [autor.] \| Shaw, John J. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : MacMillan Publishing Company, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / O58i, ... Place hold Request article Add to cart (remove)
		Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan. by Keegan, Warren [autor.] \| Duncan, Tom [coautor] \| Moriarty, Sandra [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m. Place hold Request article Add to cart (remove)
		Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Avila de Barón ; revisión técnica Basilio Balli Morales. by Burnett, John J [autor.] \| Ávila de Barón, Cecilia [traductor] \| Balli Morales, Basilio \| Suárez R, Martha Edna [editor]. Edition: Editora Martha Edna Suárez R.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B964p, ... Place hold Request article Add to cart (remove)
		Cuando la publicidad sí funciona : nuevas pruebas de que anunciar dispara las ventas / John Philip Jones ; traducción Manuel Lorenzo Villegas. by Jones, John Philip, 1930- [autor.] \| Villegas, Manuel Lorenzo. Series: Interes generalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / J762c, ... Place hold Request article Add to cart (remove)
		Cases in advertising and promotion management / John A. Quelch, Paul W Farris. by Quelch, John A [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Plano, TX : Business Publications, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Q387c. Place hold Request article Add to cart (remove)
		Marketing : real people, real choices / Michael R. Solomon, Elnora W Stuart. by Solomon, Michael R [autor.] \| Stuart, Elnora W. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S689m, ... Place hold Request article Add to cart (remove)
		La creación publicitaria desde la estrategia de marketing / Henri Joannis. by Joannis, H [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : España, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / J623c. Place hold Request article Add to cart (remove)
		Mercadotecnia / Richar L. Sandhusen ; traducción María Elena Rosas Sánchez. by Sandhusen, Richard L [autor.] \| Rosas Sánchez, Maria Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m. Place hold Request article Add to cart (remove)
		Merchandising : cómo mejorar la imagen de un establecimiento comercial / Miguel Ángel Bort Muñoz. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / B739m. Place hold Request article Add to cart (remove)

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