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		El marketing de las naciones : una aproximación estraégica a la creación de la riqueza nacional / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee ; traducción de Juan Carlos Guix Vilaplana. by Kotler, Philip [autor.] \| Guix Villaplana, Juna Carlos [traductor] \| Jatusripitak, Somkid \| Maesincee, Suvit. Series: Paidós. Estado y sociedad 83 ; 60Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Paidós, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.9 / K874m. Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas ; traducción José Luis Núñez Herrejón. by Ferrell, O.C [autor.] \| Hartline, Michael D [coautor] \| Lucas, George H [coautor] \| Núñez Herrejón, José Luis [traductor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F383e. Place hold Request article Add to cart (remove)
		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)
		Marketing : an introduction / Gary Armstrong and Phil Kotler. by Armstrong, Gary [autor.] \| Kotler, Philip, 1931-. Edition: Eighth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Basic marketing : a global managerial approach / William D. Perreault, Jr. and Edmund Jerome McCarthy. by Perreault, William D [autor.] \| Mccarthy, Edmund Jerome, 1928-. Edition: 15a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P455b, ... Place hold Request article Add to cart (remove)
		Marketing management / Russell S. Winer. by Winer, Russell S [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / W767m, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Munch Galindo, Paloma Sandoval. by Münch Galindo, Lourdes [autor.] \| Sandoval, Paloma. Series: Biblioteca de administraciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Trillas, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963m, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres. by Ferrell, O.C, 1943- [autor.]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing social corporativo : la acción social de la empresa / Francisco Javier Barranco Saiz. by Barranco Saiz, Francisco Javier [autor.]. Series: Marketing sectorialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B268m. Place hold Request article Add to cart (remove)
		Marketing para adolescentes / Teresa Pintado Blanco. by Pintado Blanco, Teresa [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide ; ESIC Ediorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P659m. Place hold Request article Add to cart (remove)
		Marketing strategy and management / Michael J. Baker. by Baker, Michael J [autor.]. Edition: Edición 2.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Macmillan, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		La estrategia según Trout : capturar mentes para conquistar mercados / Jack Trout, Raúl Peralba translator. by Trout, Jack [autor.] \| Peralba, Jack [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861e. Place hold Request article Add to cart (remove)
		Administracion del marketing : un enfoque en la toma estrategica de decisiones / John W. Mullins [y otros] ; traduccion, Jorge Humberto Romo Muñoz, Francisco Javier Davila Martinez. by Dávila Martínez, José Francisco Javier [traductor] \| Mullins, John Walker [colaborador] \| Romo Muñoz, Jorge Humberto [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : McGraw\Hill Interamericana, c2007Publisher: [s.l.] : [s.e.], 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M959a. Place hold Request article Add to cart (remove)
		Dirección de Marketing / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane [coautor] \| Rivera, Clara E [traductor]. Edition: 12a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educacion, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874d, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez. by Walker, Orville C [autor.] \| Boyd Jr., Harper W \| Mullins, John \| Larréché, Jean-Claude \| Palos Baéz, Enrique [traductor ]. Edition: 4a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ... Place hold Request article Add to cart (remove)
		Marketing breakthroughs 1997 / editado Bruce Whitehall. by Whitehall, Bruce, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Strategy Publications, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W592m. Place hold Request article Add to cart (remove)
		MARKSTRAT 3 : simulación para la mercadotecnica estratégica / Jean\Claude Larréché, Hubert Gatignon ; [traducción Julio Coro Pando]. by Larréché, Jean-Claude [autor.] \| Gatignon, Hubert. Series: Soluciones empresarialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L333m. Place hold Request article Add to cart (remove)
		Marketing strategy / O. C. Ferrell, Michael D. Hartline. by Ferrell, O.C [autor.] \| Hartline, Michael D [coautor]. Edition: Edición 3.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Ohio : Thomson, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383m, ... Place hold Request article Add to cart (remove)
		2+2 estratégicamente 6 : marketing y comercial / María del Carmen Martínez Guillén. by Martínez Guillén, Ma. Carmen [autor.]. Material type: Article; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M385e, ... Place hold Request article Add to cart (remove)
		Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: Editor Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F363m. Place hold Request article Add to cart (remove)

		El marketing de las naciones : una aproximación estraégica a la creación de la riqueza nacional / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee ; traducción de Juan Carlos Guix Vilaplana. by Kotler, Philip [autor.] \| Guix Villaplana, Juna Carlos [traductor] \| Jatusripitak, Somkid \| Maesincee, Suvit. Series: Paidós. Estado y sociedad 83 ; 60Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Paidós, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.9 / K874m. Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas ; traducción José Luis Núñez Herrejón. by Ferrell, O.C [autor.] \| Hartline, Michael D [coautor] \| Lucas, George H [coautor] \| Núñez Herrejón, José Luis [traductor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F383e. Place hold Request article Add to cart (remove)
		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)
		Marketing : an introduction / Gary Armstrong and Phil Kotler. by Armstrong, Gary [autor.] \| Kotler, Philip, 1931-. Edition: Eighth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Basic marketing : a global managerial approach / William D. Perreault, Jr. and Edmund Jerome McCarthy. by Perreault, William D [autor.] \| Mccarthy, Edmund Jerome, 1928-. Edition: 15a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P455b, ... Place hold Request article Add to cart (remove)
		Marketing management / Russell S. Winer. by Winer, Russell S [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / W767m, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Munch Galindo, Paloma Sandoval. by Münch Galindo, Lourdes [autor.] \| Sandoval, Paloma. Series: Biblioteca de administraciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Trillas, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963m, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres. by Ferrell, O.C, 1943- [autor.]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing social corporativo : la acción social de la empresa / Francisco Javier Barranco Saiz. by Barranco Saiz, Francisco Javier [autor.]. Series: Marketing sectorialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B268m. Place hold Request article Add to cart (remove)
		Marketing para adolescentes / Teresa Pintado Blanco. by Pintado Blanco, Teresa [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide ; ESIC Ediorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P659m. Place hold Request article Add to cart (remove)
		Marketing strategy and management / Michael J. Baker. by Baker, Michael J [autor.]. Edition: Edición 2.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Macmillan, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		La estrategia según Trout : capturar mentes para conquistar mercados / Jack Trout, Raúl Peralba translator. by Trout, Jack [autor.] \| Peralba, Jack [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861e. Place hold Request article Add to cart (remove)
		Administracion del marketing : un enfoque en la toma estrategica de decisiones / John W. Mullins [y otros] ; traduccion, Jorge Humberto Romo Muñoz, Francisco Javier Davila Martinez. by Dávila Martínez, José Francisco Javier [traductor] \| Mullins, John Walker [colaborador] \| Romo Muñoz, Jorge Humberto [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : McGraw\Hill Interamericana, c2007Publisher: [s.l.] : [s.e.], 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M959a. Place hold Request article Add to cart (remove)
		Dirección de Marketing / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane [coautor] \| Rivera, Clara E [traductor]. Edition: 12a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educacion, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874d, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez. by Walker, Orville C [autor.] \| Boyd Jr., Harper W \| Mullins, John \| Larréché, Jean-Claude \| Palos Baéz, Enrique [traductor ]. Edition: 4a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ... Place hold Request article Add to cart (remove)
		Marketing breakthroughs 1997 / editado Bruce Whitehall. by Whitehall, Bruce, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Strategy Publications, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W592m. Place hold Request article Add to cart (remove)
		MARKSTRAT 3 : simulación para la mercadotecnica estratégica / Jean\Claude Larréché, Hubert Gatignon ; [traducción Julio Coro Pando]. by Larréché, Jean-Claude [autor.] \| Gatignon, Hubert. Series: Soluciones empresarialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L333m. Place hold Request article Add to cart (remove)
		Marketing strategy / O. C. Ferrell, Michael D. Hartline. by Ferrell, O.C [autor.] \| Hartline, Michael D [coautor]. Edition: Edición 3.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Ohio : Thomson, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383m, ... Place hold Request article Add to cart (remove)
		2+2 estratégicamente 6 : marketing y comercial / María del Carmen Martínez Guillén. by Martínez Guillén, Ma. Carmen [autor.]. Material type: Article; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M385e, ... Place hold Request article Add to cart (remove)
		Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: Editor Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F363m. Place hold Request article Add to cart (remove)

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