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		Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg ; revisión Alfonso Jiménez Ardila. by Schnarch, Kirberg Alejandro [autor.] \| Jiménez Ardila, Alfonso [revisión ]. Edition: 4ta. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / S357d 2005, ... Place hold Request article Add to cart (remove)
		Product management / Donald R. Lehman, Russell S. Winer. by Lehmann, Donald R [autor.] \| Winer, Russell S. Series: The McGraw-Hill/Irwin series in marketingEdition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw Hill Irwin, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528p. Place hold Request article Add to cart (remove)
		El final del marketing que conocemos / Sergio Zyman ; traducción Isabel Ferrer. Series: Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Buenos Aires : Ediciones Granica, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Z99F. Place hold Request article Add to cart (remove)
		Marketing social : teoria y practica / Luis Alfonso Perez Romero. by Perez Romero, Luis Alfonso [autor] \| Bibliotechnia (Firma Comercial). Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : Pearson Educacion, 2004Publisher: [s.l.] : [s.e.], 2004Online access: Texto completo via Bibliotechnia \| Texto completo via Pearson Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P438m. Place hold Request article Add to cart (remove)
		La prepararación del plan de marketing / David Parmerlee; translator Isabel Murillo. by Parmerlee, David [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P254p. Place hold Request article Add to cart (remove)
		Plan de marketing paso a paso / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C988p, ... Place hold Request article Add to cart (remove)
		El plan de marketing en la práctica / José María Sainz de Vicuna Ancín. by Sainz de Vicuna Ancin, José María [autor.]. Edition: 7 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S158p. Place hold Request article Add to cart (remove)
		Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel. by Kotler, Philip [autor.] \| Armstrong, Gary \| Cámara Ibánez, Dionisio \| Cruz Roche, Ignacio \| Rivera Rodríguez, Clara Eugenia [traductor .] \| Ancos Rivera, María de [traductor .] \| Ibañez Tardel, Andrés [revisión .]. Edition: 10a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Problemas de marketing : análisis de casos prácticos / Milton P. Brown, [y otros]. by Brown, Milton P [autor.] \| Cardozo, Richard N [coautor] \| Cunningham, Scott M [coautor] \| Salmon, Walter J [coautor] \| Sultan, Ralph G. M [coautor]. Series: ESADE ; tomo I ;Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1977Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / B877p 1977, ... Place hold Request article Add to cart (remove)
		Curso de dirección comercial y marketing / Director Juan MAnuel Prado. by Prado, Juan Manuel [director] \| Plaza & Janes Editores. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Plaza & Janes, 1990Availability: Items available for loan: Biblioteca CESA (3)Call number: R658.8 / P896c, ... Place hold Request article Add to cart (remove)
		La esencia del marketing / selección de Robert J. Dolan ; traducción Adriana de Hassan. by Bernal, Armando [editor] \| Dolan, Robert J [compilador] \| Hassan, Adriana de [traductor] \| Monárez, Lucrecia [editor]. Edition: Edición Armando Bernal, Lucrecia Monárez.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / D659e, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing : teoría y experiencia / Roberto Dvoskin. by Dvoskin, Roberto [autor.]. Series: Management. MasterMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D988f. Place hold Request article Add to cart (remove)
		Los 80 conceptos esenciales de marketing de la A a la Z / Philip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao. by Kotler, Philip [autor.] \| Bilbao, Sergio [traductor] \| Cámara, Dionisio [traductor] \| Gómez Arnau, Adriana [editor]. Series: Pearson HallEdition: Edición Adriana Gómez\Arnau.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874o, ... Place hold Request article Add to cart (remove)
		Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán. by Kotler, Philip [autor.] \| García Bertrán, Ana [traductor]. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d. Place hold Request article Add to cart (remove)
		El marketing como estrategia : claves para innovar y lograr crecimientos sostenidos / Nirmalya Kumar ; traducción Marta García Madera. by Kumar, Nirmalya [autor.] \| García Madera, Marta [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K963m, ... Place hold Request article Add to cart (remove)
		La investigación de mercados en la práctica / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F382i. Place hold Request article Add to cart (remove)
		Marketing, mercado y competitividad / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m. Place hold Request article Add to cart (remove)
		Nuevos productos : de la idea al lanzamiento / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F382n. Place hold Request article Add to cart (remove)
		El mercadeo social en Colombia / Yaromir Muñoz Molina. by Muñoz Molina, Yaromir [autor.]. Series: Colección textos de administraciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Medellín : Fondo Editorial Universidad EAFIT, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M971m. Place hold Request article Add to cart (remove)

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