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Visionary Pricing : reflections and advances in honor of Dan Nimer / Editor Gerald E. Smith .

by Smith, Gerald E [editor .].

Series: : Advances in business marketing & purchasingMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Emerald Group Publishing Limited, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / V831v 2012.

The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle y Reed K. Holden.

by Nagle, Thomas T, 1951- [autor.] | Holden, Reed K.

Series: : The Prentice Hall Internacional series in marketingEdition: Third. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Prentice Hall, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / N149s 2002.

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