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Design and marketing of new products / Glen L. Urban, John R Hauser.

by Urban, Glen L [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / U722d.

Logotipos.

by Rockport Publishers.

Edition: 4a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Gustavo Gili, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L832l.

The PDMA handbook of new product of new product development / Milton D. Rosenau, [y otros].

by Rosenau, Milton D [autor.] | Anschuetz, Ned F [coautor] | Castellion, George A [coautor] | Griffin, Abbie [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [s.l.] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / R813p.

Viva la publicidad viva / Jorge Molina Villegas.

by Molina Villegas, Jorge [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : Impresiones Gráficas, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M722v.

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