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Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization.

by Desatnick, Robert L [autor.] | Detzel, Denis H, 1945-.

Series: The Jossey\Bass management seriesEdition: Revised edition / Robert L. Desatnick, Denis H Detzel.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass Publishers, 1993Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441m.

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Fundamentos de marketing : teoría y experiencia / Roberto Dvoskin.

by Dvoskin, Roberto [autor.].

Series: Management. MasterMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D988f.

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  • Colegio de Estudios Superiores de Administración - CESA
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