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		Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell. by Newell, Frederick, 1926- [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Princeton, NJ : Bloomberg Press, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / N544w 2003. Place hold Request article Add to cart (remove)
		Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. by Lindström, Martin, 1970- [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Crown Business, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 L753b. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Contagious : why things catch on / Jonah Berger. by Berger, Jonah [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Simon & Schuster, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 B496c. Place hold Request article Add to cart (remove)
		What chinese want : culture communism, and china's modern consumer / Tom Doctoroff. by Doctoroff, Tom [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave MacMillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83430951 D673w. Place hold Request article Add to cart (remove)
		The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick \| Blank, Steven G. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Menlo Park, California : B. Cooper and P. Vlaskovitz, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller. by Ac Nielsen \| Karolefski, John \| Heller, Al. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley & Sons, Inc. 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / N669c 2006. Place hold Request article Add to cart (remove)

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