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Comportamiento del consumidor / Waune D. Hoyer, Deborah J. Maclnnis ; traducción Érika Jasso Hernán D'Borneville ; Editor Javier Reyes Martínez.

by Hoyer, Wayne D [autor.] | Jasso Hernand Borneville, Erika Montserrat [traductor] | Macinnis, Deborah J | Reyes Martínez, Javier [editor].

Edition: Quinta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning Editores, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H868co. Not available: Biblioteca CESA: Lost (1).

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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

by Hoyer, Wayne D [autor.] | Macinnis, Deborah J.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western/Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H868c.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
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